FOR IMMEDIATE RELEASE
Arcadia, CA – CARMA, a leading non-profit organization committed to equine retirement, announced the unveiling of its new logo in celebration of its 15th-year anniversary today. The refreshed logo represents the evolution of the organization and its commitment to supporting retired racehorses.
Founded in 2007, CARMA is a 501c3 non-profit organization that raises money for retired racehorses. The organization is responsible for hosting fundraising events, educating owners and trainers on equine retirement, raising awareness, and working to unify the racing industry in support of its equine athletes. Ways in which this is accomplished include facilitating the transition of racehorses off the track through its Placement Program and showcasing the breed’s versatility as equestrian mounts at its Thoroughbred Classic Horse Show.
To further support its mission, CARMA worked closely with the California Horse Racing Board (CHRB) to adopt a rule change allowing for a 0.03% deduction from purses to help fund equine retirement. This deduction, which owners, trainers, and jockeys can opt out of if they choose , is used to support Thoroughbred retirement farms and other non-profit programs that care for and retrain retired racehorses. CARMA manages a grant request process and, since 2008 has awarded more than $5.4 million dollars to qualified retirement facilities caring for Thoroughbreds.
“Branding plays a crucial role in any business, and CARMA is no exception,” said Billy Koch, CARMA’s President. “It was time for a fresh, updated, and more sophisticated look and feel for our organization. In the past three years, CARMA, along with many other aftercare organizations, has gained increased visibility in the horse racing industry. The success of CARMAthon, where we raised over $300,000 last summer, speaks volumes about the level of care and concern our industry has for our horses. We are proud to be at the forefront of this important cause and remain committed to providing the best possible care for our retired racehorses.”
Donations to CARMA are tax deductible and may be sent to: CARMA, 285 West Huntington Drive, Arcadia CA, 91007 (Tax ID #80-0146395).
For more information, please visit the CARMA website at www.carma4horses.org.
Contact:
Lucinda Lovitt
CARMA Executive Director
Phone: (626) 574-6622
Email: lucinda@carma4horses.org